Seed Theory
Shine Vitamin C Serum
Shine Vitamin C Serum
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We formulated Shine Vitamin C Serum™ with MAP (magnesium ascorbyl phosphate), a stable form of vitamin C that brightens and evens tone without the irritation of traditional ascorbic acid.
Built on a base of three house-distilled hydrosols (geranium, chamomile, witch hazel) rather than plain water, this serum delivers botanical benefits from the first ingredient. Goldenseal extract, green tea, and helichrysum provide antioxidant protection against UV exposure and environmental stress, while phytic acid supports gentle brightening. Hyaluronic acid delivers multi-depth hydration that lasts.
Key Effects: Brighten • Even Tone • Hydrate • Protect
Key Botanical + Clinical Ingredients: Vitamin C, Goldenseal Extract, Green Tea Extract, Helichrysum Extract, Geranium + Chamomile + Witch Hazel Hydrosols, Phytic Acid, Hyaluronic Acid
Best For: Dullness, uneven tone, dark spots, dehydration, sensitive skin that can't tolerate ascorbic acid, anyone seeking stable daily vitamin C
This is a daily brightening serum designed to prevent cellular stress from UV exposure and protect from damage that can create fine lines without the stinging, oxidation, or sensitivity that can come with traditional vitamin C.
Pair with: Glow Oil (daytime protection layer), Fresh Start Cleanser (morning prep)
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Benefits
Benefits
Shine is for people who want daily vitamin C performance without the drama. It's especially good for: Sensitive skin that reacts to ascorbic acid, dullness or uneven tone, post-inflammatory hyperpigmentation (dark spots after breakouts), dehydrated skin that needs brightness + moisture, and anyone who wants a stable, low-maintenance vitamin C serum.
If you want to brighten your skin without stinging, peeling, or oxidation anxiety, this is it.
Ingredients
Ingredients
Ultrapure Water, Geranium Hydrosol, Vegetable Glycerin, Chamomile Hydrosol, Witch Hazel Hydrosol, Goldenseal Extract, Magnesium Ascorbyl Phosphate (MAP) (Vitamin C), DL-Panthenol, Leuconostoc Radish Ferment, Helichrysum Extract, Saccharide Isomerate, Green Tea Extract, Hyaluronic Acid, Phenoxyethanol, Phytic Acid, Potassium Sorbate, Essential Oil Blend (Bergamot, Rosemary)
How to use
How to use
Apply 2-3 pumps to clean, damp skin in the morning. Gently pat onto face, neck, and décolleté. Follow with Glow Oil and SPF for comprehensive daytime protection.
Return policy
Return policy
We hope you love our hand-crafted botanical skincare, but if you don't love it, let us know and we'll make it right!

Nourishing Botanicals:
Each formula begins in our Boulder studio. We handcraft pro-grade, vegan skincare in small batches with potent botanical ingredients that support the long-term health and beauty of your skin.
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Cruelty Free
All of our ingredients are certified cruelty free, and nothing we make isevertested on animals
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100% Vegan
We only use vegan ingredients to minimize our environmental impact and eliminate animal harm
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No Fragrances
Our products are scented only with natural hydrosols and essential oils -never synthetic fragrance
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Whole-Plant Botanicals
We start whole plant botanicals and flowers, because we think of plants as medicine for your skin
Botanical Alchemy
Each batch is crafted by hand from whole plants using in-house distillations and extractions.